"Revelations" costing tech companies?

The New York Times has an article with the following headline: "Revelations of N.S.A. Spying Cost U.S. Tech Companies".

While I don't have issue with the article itself, I'm going to have to disagree with the headline. Ultimately, it's not the revelations themselves that are the problem, it's the NSA's actions that have been costing U.S. tech companies ...